Noveleta Economy

The agricultural sector in Noveleta centers on crop production, fishery, livestock and poultry raising.

Fishery is a major source of livelihood in the municipality. Around 100 hectares are utilized for aquaculture and fishpond activities, most of which are in Brgys. San Rafael II, III, and IV. The main products of Noveleta include bangus, prawns, crabs, tilapia, mussels and oysters. The fishponds are converted to saltbeds during the dry season. 

A big enterprise, which spurs the output in the service sector, is the presence of the Noveca Industries in Brgy. Sta. Rosa. Manufacturing is limited to light and medium industries such as sash factories and several garment factories. Other activities are the manufacture of furniture, iron gates and grills, and hollowblocks. The construction boom, on the other hand, is due to the mushrooming of residential subdivisions in the area. A number of commercial establishments are located along Noveleta’s major thoroughfares. 

Small retail stores, service firms, and some medium scale enterprises, dot the municipality. There are specialty stores engaged in the trade of construction supplies and materials, auto parts, furniture and home decors, sportswear as well as fresh food items like meat, fruits and vegetables. Also based in the town are three pharmacies, eleven bakeries and two gasoline stations. 

The tourism industry in Noveleta relies mainly on its coastline with the Manila Bay bordering its western portion. Restaurants, cottages, conference rooms, and social halls/pavilions are situated along the beaches of Brgys. San Rafael III and IV.